In the first post of this two-part series, we saw how the function of public relations is used to perform two key roles for any public entity – marketing and advocacy. The role of marketing comes into fore whenever PR is directed at an entity’s customers. Also, recall that from a marketing perspective, customers include […]
It is astounding to observe how public relations; when seen as an organizational function; continues to search for its identity with marketing as a frame of reference. Inside many client organizations, the PR or communications teams often seek to understand whether they are supposed to contribute to the marketing goals, or the organizational goals at […]