Over the last four and a half years, Evoc has worked with an impressive client roster. What we are truly proud of is our outstanding client satisfaction record; several of our retainer clients have been working with us for more than three years. We also have a near 100% client retention rate; less than 5%…
The very first year of existence is generally uneventful for new start-ups. For a whole year, majority of start-ups spend equal time on finding their place under the sun, and on finding actual paying customers for their product or services. Evoc turns one today. Our first year may go down as largely uneventful in the larger…
Speakers at the Dream 500 million smartphones event last week sought to debate on two important drivers for smartphone adoption in India. The first driver was pricing; the argument being that a smartphone priced at below Rs. 5,000 had a significantly higher probability of mass adoption in India. The second driver was language customization; or…
Even the mighty Facebook, the world’s third largest ‘country’, and one that constantly gets press as an addiction, is no longer impregnable. A recent survey found US teens are ditching Facebook for Instagram; the latter has become the most preferred social network for the teenagers. Reports predicting Facebook’s demise have been surfacing for many years, variously…
Back in the nineties, online communities organically grew around gaming, particularly around the gaming consoles from Sega, Nintendo and Sony. Users would spend hours discussing new games, hacks and tricks and gameplay for the most popular games of the day. Right from those days of Bulletin Board Services (BBS), Usenet newsgroups and IRC, consumer brands in general and Internet companies…
We are sorry to interrupt our regular programming to bring you this special post on a few critical marketing lessons from Flipkart’s ‘Big Billion Day’ fiasco. In this post, we observe how the basic rules of services marketing and brand building were ignored in conducting Monday’s event. This surprises us, as we simultaneously acknowledge and appreciate the enormous time, money and…